Last Updated: January 2026
Lead Runner Media, LLC (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, use our platform, engage with our services, or interact with our digital advertising and communications (collectively, the “Services”).
This Policy applies to website visitors, prospective clients, clients, advertising leads, and other individuals who interact with us (“you”).
1. INFORMATION WE COLLECT
We collect information directly from you, automatically through your interactions with our Services, and from third parties.
Information You Provide
We may collect personal information you voluntarily provide, including your name, email address, phone number, mailing address, business information, and any other information submitted through contact forms, advertising lead forms, scheduling tools, SMS opt-in forms, or other communications.
If you submit healthcare-related information through a form or message (for example, information about dental needs or symptoms), such information may constitute health-related data. We process such information only as necessary to facilitate appointment requests or marketing lead conversions on behalf of our clients.
Information Collected Automatically
When you visit our website or interact with our advertising campaigns, we may automatically collect certain technical information, including your IP address, browser type, operating system, device identifiers, referring URLs, pages viewed, date and time of access, and interactions with advertisements.
We and our service providers may use cookies, pixels, tags, web beacons, and similar tracking technologies, including advertising and analytics pixels such as Meta Pixel, Google Ads tags, Google Analytics, and similar tools, to collect this information for analytics, advertising measurement, and campaign optimization.
Information from Third Parties
We may receive information from advertising platforms, analytics providers, technology vendors, and service providers in connection with the Services.
2. HOW WE USE INFORMATION
We use personal information to:
• Provide, operate, and improve our Services
• Manage digital advertising campaigns
• Process inbound marketing leads
• Send email and SMS communications to individuals who have opted in
• Facilitate appointment requests on behalf of clients
• Provide reporting and analytics
• Maintain security and prevent fraud
• Comply with legal obligations
We do not use health-related information for purposes unrelated to facilitating communications between prospective patients and our clients.
3. EMAIL AND SMS COMMUNICATIONS
We send email and SMS messages only to individuals who have provided consent where required by law. Marketing emails include opt-out mechanisms consistent with the CAN-SPAM Act. Individuals may unsubscribe at any time by using the link in the email.
SMS communications are sent only where the individual has provided prior express consent. Message frequency may vary. Message and data rates may apply. You may opt out of SMS messages at any time by replying STOP. For assistance, reply HELP or contact us directly.
We maintain records of consent where required by law.
4. COOKIES AND ADVERTISING TECHNOLOGIES
We use cookies and similar technologies to operate our website, analyze traffic, measure advertising effectiveness, and support retargeting and interest-based advertising.
Advertising platforms may use collected information to provide personalized ads across devices and websites. You can control cookie preferences through your browser settings. You may also opt out of certain targeted advertising through industry opt-out tools such as:
• Digital Advertising Alliance (DAA)
• Network Advertising Initiative (NAI)
• Your device settings
Disabling cookies may affect functionality of the website.
5. SHARING OF INFORMATION
We may share personal information with:
• Service providers who assist in operating our Services
• Advertising platforms for campaign delivery and optimization
• Analytics providers
• Email and SMS service providers
• Hosting and cloud infrastructure providers
• Legal authorities when required by law
We do not sell personal information for monetary compensation.
Where we process information on behalf of clients, we act as a service provider or processor.
6. DATA RETENTION
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, including providing Services, complying with legal obligations, resolving disputes, and enforcing agreements. Retention periods may vary depending on the nature of the information and legal requirements.
7. DATA SECURITY
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8. HIPAA AND HEALTH INFORMATION
We are not a healthcare provider and do not maintain clinical records. In limited circumstances, we may process health-related information submitted through marketing forms on behalf of covered healthcare providers. Where required, we operate pursuant to a Business Associate Agreement.
We limit our handling of health-related information to marketing lead conversion and appointment facilitation services and do not use such information for unrelated purposes.
9. Aggregated and De-Identified Information
We may aggregate, anonymize, or de-identify personal information so that it can no longer reasonably be linked to an individual. We may use aggregated, de-identified, or anonymized information for analytics, benchmarking, reporting, consulting services, research, product development, and marketing purposes, including publishing generalized performance statistics that do not identify any individual, patient, or client.
Aggregated or de-identified information is not treated as personal information under this Privacy Policy.
10. CALIFORNIA AND STATE PRIVACY RIGHTS
Depending on your state of residence, you may have rights under applicable privacy laws, including the right to:
• Know what personal information we collect
• Access personal information
• Request deletion of personal information
• Request correction of inaccurate personal information
• Opt out of certain targeted advertising or sharing
We do not sell personal information. We also do not knowingly share personal information for cross-context behavioral advertising in a manner that constitutes a “sale” under applicable law.
We do not treat aggregated, de-identified, or anonymized information as personal information under applicable state privacy laws and may use or disclose such information for lawful business purposes without restriction, provided it cannot reasonably be used to identify any individual, patient, or client.
To exercise applicable rights, please contact us using the information below. We may need to verify your identity before processing your request.
11. CHILDREN’S PRIVACY
Our Services are not directed to children under 13. We do not knowingly collect personal information from children under 13.
12. THIRD-PARTY LINKS
Our website may contain links to third-party websites. We are not responsible for the privacy practices of such websites.
13. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. Material changes will be posted on this page with an updated “Last Updated” date.
14. CONTACT INFORMATION
Lead Runner Media, LLC
Email: privacy@leadrunnermedia.com
If you have questions regarding this Privacy Policy, please contact us.