CASE STUDIES: Practice Growth


Practice Growth helped turn a braces heavy practice from Bronze to Platinum+ in 1-year


Engagement rate across email and text


Lift in new patient starts during the 1st month


ROI from one month of Messaging

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Our Approach


A 2-generation practice, The Orthodontists is Omaha’s premier Orthodontic group serving the community for over 30 years. Always looking for new ways to enhance their treatment offerings, they partnered with Lead Runner Media to run the Practice Growth solution, which saved them time, money, and helped achieve their goal of reaching the Invisalign Platinum+ provider status in 1 year.


The Orthodontists, primarily focused on braces, sought to grow their Invisalign footprint when they were a Bronze level provider and needed a solution to help get them to the next level and beyond. “For many years we predominantly focused on community based marketing and word of mouth” says Dr. Nick Samuelson “It wasn’t moving the needle.” They sought a solution that would cast a wider net across more qualified prospects.


The Orthodontists has partnered with Lead Runner Media for over a year, using our Practice Growth solution to focus on patient acquisition interested in Invisalign treatment. Through Lead Runner Media’s multichannel program, we leveraged a suite of channels including social & search advertising, local SEO, and email & text marketing. In just the first year, those combined efforts leveled-up The Orthodontists to achieve their goal of reaching the Platinum+ provider status.

“For many years we predominantly focused on community based marketing and word of mouth” ... “It wasn’t moving the needle.”

Dr. Nick Samuelson, DDS


How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Ready to take first step to better marketing outcomes and practice growth?