Overview

A 2-generation practice, The Orthodontists is Omaha’s premier Orthodontic group serving the community for over 30 years. Always looking for new ways to enhance their treatment offerings, they partnered with Lead Runner Media to run our Patient Messaging solution, which saved them time, resources, and helps achieve their goal of reaching new prospects turning them into new patients.

Goal

The Orthodontists, focused on providing the highest quality care for patients in the community, are constantly trying new ways to reach new patients. “We’ve found that solely relying on referrals from existing patients and sending out fliers wasn’t providing us with enough of a return.” says Dr. Nick Samuelson. Knowing they had an existing database of prospects that had yet to convert to patients, the answer to honing in on qualified leads was right in front of them.

Solution

With the Patient Messaging solution, we leveraged email marketing to craft targeted messaging for specific prospects of The Orthodontists. This new strategy for them led to eye-popping results driving $17,800 in profit at an 890% ROI. Needless to say, the email marketing solution has become a highly used channel for The Orthodontists.